Why a bike app

A bike is not a small car

Most cycling directions come from apps made for drivers, with a bicycle mode added. Wend starts from what is true on a bike.

On a bikeA car app assumesWend
You get a one-second glanceTime to read text and lane diagramsOne arrow, one distance, one street. Or just the voice.
The view is half the rideA flat map you have to decodeThe real city in 3D. Spot the landmark, then look up again.
The phone shakes, in sun and rainA steady screen in a shaded cabinLarge type on a halo, gestures that work anywhere
Any path or cut-through is openLeaving the route is an errorLeaving the route is a choice. It plans on from there.
Walking pace uphill, 40 km/h downCues at fixed distancesCues timed in seconds, earlier when you are faster
Moving and stopped are different momentsOne layout, whatever you are doingLess at speed, more at a standstill, and it follows a detour
You are out in the weatherWeather is a comfort settingRain and wind warnings before they reach you

In practice

What that looks like

The screen changes with what you are doing. Pick a moment.

The Wend riding screen over a 3D view of Whitehall in London: a left turn in 850 feet onto Horse Guards Avenue, the route drawn on the road, speed, distance to go and arrival time

On the move it keeps to the edges: the turn, your speed, how far and when.

  1. Next turnWhich way, how far, onto what
  2. View3D ride view or flat map
  3. Whole routeWhere you are along it
  4. Turn markerThe junction, pinned in the scene
  5. RouteDrawn on the road itself
  6. YouFacing the way you ride
  7. SpeedThe one number that stays
  8. To go and arrivalAt the pace you really ride
  9. GradientThe climb ahead, and the profile

Design principles

Eight rules every feature has to pass

  1. The ride comes firstThe map and the road ahead are the interface
  2. Every pixel earns its placeShown only while it is useful
  3. Readable in a glanceOne idea per element, large numerals, few words
  4. Never in the wayInformation lives at the edges of the map
  5. Everything can be put awayOne gesture, and the app remembers
  6. Listen through every channelSpeed, direction and habit, before asking
  7. Follow the rider’s leadA companion, not an instructor
  8. Speak in more than pixelsVoice and a buzz, so you need not look
Our view: city streets were built for cars

See the difference on your next ride

Start riding